Areas of focus

Our work is guided by a clear strategic approach: identifying the key levers that most meaningfully shape Jewish identity and connection to Israel. Rather than focusing on individual programs alone, we also invest in areas where we can strengthen quality, build capacity, and scale impact across the field. Working with partners around the world, we support, test, and expand approaches that reach individuals at critical moments and strengthen the broader ecosystem of Jewish life and experiences.

Mifgashim (encounters) are central to strengthening the connection between Israel and Jewish communities worldwide. We invest in meaningful mifgashim between Israeli and Jewish youth that go beyond surface interaction, creating space for dialogue, understanding, and genuine connection.

Through partnerships with organizations delivering immersive and educational experiences, we help bring mifgashim that deepen identity, build lasting relationships, and cultivate a strong sense of belonging and shared responsibility across the global Jewish community.

The quality of Jewish experiences is shaped by the people who lead them. We invest in the educators, leaders, and professionals working on the ground, strengthening their skills, capacity, and long-term impact in the field of Jewish Informal Education.

By supporting cohesive and quality training, professional development, and leadership pipelines, we help elevate the field of informal Jewish education and ensure that impactful experiences can be delivered consistently and at scale.

As the landscape of Jewish engagement evolves, new approaches are needed to reach individuals in relevant and meaningful ways. We invest in innovative ideas, organizations, and models that expand how Jewish identity and connection are built.

Through strategic funding and partnership, we support the development and growth of initiatives that respond to emerging needs, test new approaches, and contribute to a more dynamic and adaptable ecosystem.